Search Engine Optimization
This course is designed for those who want to learn Search Engine Optimization (SEO) techniques and strategies to improve the visibility of their website on search engine result pages. In this course, we will cover both on-site and off-site optimization techniques, CMS technologies, and the concept of White, Black, and Gray Hat SEO.
1. Learn how to optimize titles, meta descriptions, images, and headings
2. Gain knowledge of basic design concepts with HTML and CSS
3. Understand on-page strategies and how to set up Google Analytics
4. Learn off-site optimization techniques such as directory and article submissions, social
5. networking, and blog and forum posting
6. Understand CMS technologies such as WordPress
7. Learn the difference between White, Black, and Gray Hat SEO techniques
1. Improve the visibility of your website on search engine result pages
2. Drive more traffic to your website
3. Increase the chances of converting website visitors into customers
4. Gain knowledge of SEO techniques that can help you stay ahead of the competition
5. Improve your website’s user experience
This course provides a comprehensive understanding of SEO techniques and strategies, making it suitable for beginners and those with some SEO experience. The course is designed to be practical, with weekly lectures and labs to help you apply what you learn.
This course is ideal for:
. Small business owners who want to improve their website’s visibility on search engine result pages
. Digital marketing professionals who want to enhance their SEO skills
. Webmasters who want to optimize their website for search engines
No prior knowledge of SEO is required for this course. However, it is recommended that you have a basic understanding of HTML and CSS.
Week 1:
Introduction to SEO, On-site optimization techniques, and basic design concepts with HTML and CSS
Week 2:
On-page optimization strategies, setting up Google Analytics, and off-site optimization techniques such as directory and article submissions
Week 3:
Off-site optimization techniques continued, social networking, blog, and forum posting
Week 4:
Social book marketing, analytics, and AdSense, CMS technologies such as WordPress
Week 5:
White, Black, and Gray Hat SEO techniques, SEO project planning and binding
Week 6:
Keyword planning and research, SEO expert, and webmaster roles and responsibilities.