Digital Marketing EDGE

Prerequisites

The course is suitable for individuals with a basic understanding of marketing concepts. However, prior knowledge of digital marketing is not mandatory.

Course Outline

Week 1-2: Search Engine Optimization (SEO)

. Introduction to SEO
. Keyword Research and Analysis
. On-Page Optimization
. Off-Page Optimization
. Technical SEO
. SEO Audit and Reporting

Week 3-4: Content Marketing

. Introduction to Content Marketing
. Content Creation and Optimization
. Content Distribution and Promotion
. Content Marketing Metrics and Analytics

Week 5-6: Social Media Marketing (SMM)

. Introduction to SMM
. Social Media Platforms and Tools
. Social Media Advertising
. Social Media Metrics and Analytics

Week 7-8: Search Engine Marketing (SEM)

. Introduction to SEM
. Google Ads
. Bing Ads
. SEM Metrics and Analytics

Week 9-10: Affiliate Marketing

. Introduction to Affiliate Marketing
. Affiliate Networks and Platforms
. Affiliate Program Management
. Affiliate Marketing Metrics and Analytics

Week 11-12: Email Marketing and Native Advertising

. Introduction to Email Marketing
. Email Marketing Platforms and Tools
. Email Marketing Campaign Management
. Native Advertising and its importance
. Metrics and Analytics for Email Marketing and Native Advertising